Journal Entry 004 — The Viral Video (7.6M Views)

Alright, so if you’re reading this, you probably found us through our viral video – the one that somehow hit 7.6 million views (still kind of mind-blowing to type out loud).

I recorded a quick 12-second clip on a Tuesday afternoon showing Arik clicking the button to retract an Apple Watch cable into a Sky Blue Pebbl 1 Mini. No paid ads, no fancy lighting. By Thursday morning, our Shopify store had notifications every two seconds and our entire inventory had sold out in six countries.

We scrambled to run our 3D printers 24/7, recalibrated every single print bed, and packed parcels until 3 AM in our Bristol living room. That wave of community love confirmed that cable clutter is a truly universal headache.